By Greg Leisher (SMBA '11)If you've ever been on or near a golf course, you've likely heard a golfer (at some point) blame his/her equipment for their recent lackluster shot. I know I've certainly been guilty of the aforementioned. While we all know there is very little truth in that accusation, this belief was reinforced last week by the insights provided into the golf industry by Greg Sabella (Director, Product Creation) and Kevin Wakefield (Brand Manager, Callaway Golf Ball & Top Flite) from Callaway.
Greg shared his story from custom club fitter for Ely Callaway to Director of Product Creation; an interesting job in which he is charged with using their technology and expertise to develop products that will meet the p
references of golfers in 2012 and beyond (the 2011 production/R&D schedule is already in place). Kevin's viewpoint is a little different as he acts as a liaison between several group internally to manage the brand of Callaway golf balls as well as Top Flite, which was purchased by Callaway in 2003.
Among other insights, Greg and Kevin reinforced the importance of being motivated and becoming a "jack-of-all-trades" as the versatility created by those experiences will surely benefit you in the long run. While not first-hand, our class has been fortunate to be able to learn from the experiences of guest speakers such as Greg and Kevin, which I'm sure will come in handy down the road for us!
Greg shared his story from custom club fitter for Ely Callaway to Director of Product Creation; an interesting job in which he is charged with using their technology and expertise to develop products that will meet the p
references of golfers in 2012 and beyond (the 2011 production/R&D schedule is already in place). Kevin's viewpoint is a little different as he acts as a liaison between several group internally to manage the brand of Callaway golf balls as well as Top Flite, which was purchased by Callaway in 2003.Among other insights, Greg and Kevin reinforced the importance of being motivated and becoming a "jack-of-all-trades" as the versatility created by those experiences will surely benefit you in the long run. While not first-hand, our class has been fortunate to be able to learn from the experiences of guest speakers such as Greg and Kevin, which I'm sure will come in handy down the road for us!
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