UFC Case

As Dr. Francis’ class deals with the global side of business and being able to use a variety of tools to accurately analyze a company, the Ultimate Fighting Championship (UFC) was an appropriate case to examine.

UFC has a number of issues they must address including—but not limited to—athlete compensation, international growth, and sponsors that align with their fan base that continues to deviate from their original 18-36 year-old male demographic.

Today, SMBA ’11 split into groups to discuss and present UFC issues presented in the case we read. Half of the class also wrote detailed papers using analytical tools about the UFC that were handed in before class. Next week, the other half of the class will write papers regarding the globalization of the NBA.