Dr. Belch Returns

A familiar face returned to teach Integrated Marketing Communications to SMBA ’11. Dr. George E. Belch, who taught Marketing Research to the class in the Spring, will teach IMC with help from the book he co-wrote with his brother, Dr. Michael Belch.

Among Dr. Belch’s impressive career highlights are working at DuPont Company as a marketing representative, working as a research analyst for the DDB Worldwide advertising agency, and authoring or coauthoring more than 30 articles in leading academic journals.

It’s good to have him back, especially for a subject that many in the class would like to pursue as a career.