As part of the IMC, the SMBA ’11 class welcomed Jennifer Kurisu, Account Planner for NYCA, to the classroom. NYCA is a marketing and advertising firm that handles sport entities, such as TaylorMade and adidas.
Kurisu mostly works with brand planning and how to have NYCA athletes convey the vision of NYCA. Currently, NYCA is the largest Integrated Marketing Communication agency in San Diego with 41 employees on staff. They have a dozen clients, which include the aforementioned sport entities as well as The San Diego Union-Tribune and Barona casinos.
Kurisu discussed a TaylorMade case study, which included using athletes as all together to promote a trust in the brand rather than relying on one star athlete. She also discussed TaylorMade's "I am a golfer" ad campaign from NYCA. Kurisu also discussed her job duties, social media, NYCA’s vision, brand importance, her career path, and advice for the SMBA ’11 class. The class thanks Kurisu for taking time to visit.