Continuing the trend of impressive alumni visiting the classroom, Shana Gritsavage (SMBA ’07) stopped by to talk to SMBA ’11 during her vacation. Gritsavage is Senior Manager of Events & Corporate Giving for Under Armour, which has tripled their number of employees over the past three years and will hit $1 billion in revenue for the first time this year thanks to their increasing brand presence.Gritsavage provided more insight into Under Armour and spent time discussing the four pillars of Under Armour’s philanthropic initiatives: Power in Pink, UA Green, UA Freedom, and UA Youth Athletes. Gritsavage explained the needs in each pillar and certain programs that Under Armour does in each to increase awareness and funds. Gritsavage also explained that out of the three things that her company can give out (money, product, volunteer service), product is her favorite because it increases brand awareness and doesn’t cost as much.
Gritsavage fielded a lot of questions from the SMBA ’11 class, which included topics like expanding internationally, starting UA Youth Athletes, brand marketing, steps she took to secure her job, the Rookie program, launching in to other sports, and event management.
The class thanks Gritsavage for stopping by. If you’d like to learn more about Under Armour or the charitable work they do, please visit this UNDER ARMOUR website.
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