Today, we started our Sports Marketing class with Professor Dan Bruton. Bruton was Vice President of Marketing for Upper Deck from 1995 to 2001. During this time, Bruton worked with Michael Jordan, Tiger Woods, Kobe Bryant, and Peyton Manning. Currently, he’s the owner of Marketing 101, a full service marketing firm specializing in brand building and strategic planning for athletes and entertainers.
The SMBA ’11 class has already been put to work on a project for Skinit.com and more projects are sure to come. With the help of Professor Bruton and the supplemental knowledge we’ll be receiving from Dr. Joe Belch, our sports marketing classes should prepare us for the industry’s needs.
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