This past weekend, members of our class were lucky enough to be able to attend the Beach Soccer Championships in Oceanside, California. The championships’ Managing Director, Marc Koehler, tasked us with a market research project in the hopes of putting together some valuable information to help grow their sponsorship base.
It was a family event and was definitely fun for all ages. While we were busy speaking with participants and parents during the tournament for our research, we were still able to take some time to enjoy the action on the beach. The sheer size of the tournament along with the excitement of all the participants was extremely impressive. Whether it was the Under-8 girls or the Under-30 men, the competition was intense and you could tell that everyone was having a great time.
While the beach version is very different from the traditional version of soccer, the creativity and skill involved was still evident. In fact, in the men’s pro bracket it would be very common to see bicycle kicks three or four times a game. Some of the headline teams in the tournament included the San Diego Sockers and the Japanese National team. Overall, this was a great event and we hope to continue to build SDSU Sports MBA’s relationship with the Beach Soccer Championships.
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