Monday, February 1, 2010

The Farmers Insurance Open

As Torrey described below, the SMBA class volunteered for the Farmers Insurance Open at Torrey Pines this past weekend. While most volunteers had to pay $50 to volunteer, we were able to help out thanks to the Sports MBA connections.

As part of volunteering, we were the first-line of hospitality and we made potential customers aware of the Century Club seat upgrade experience. To make us look more professional the Farmers Insurance Open armed us with a nice golf fleece, parking passes, lapel pins, weekend passes to see the top golfers, and (most importantly) knowledge.

Ben Crane won the weekend's tournament, but more attention was paid to San Diego's own Phil Mickelson. Mickelson wasn't able to win the Farmers Insurance Open, but he did win a spot in this picture by Oumar Ganame (SMBA '11):



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