One of the perks of attending the Sports MBA is the free tickets. Since the program works closely with the San Diego State Athletic department, it's easy for all of us to attend Aztec games at no charge. Of course, attending the games also means putting our Sports MBA skills to good use.We were guests of the Athletic department for tonight's game against the #13 BYU Cougars and the goal was to note elements of the arena, in-game promotions, presentations, etc. that we thought could be improved. In a couple of weeks, members of the Athletic department will discuss the suggestions with us.
Anyway, they picked a great first game for us to see. Viejas Arena was sold-out and BYU was trying to defend the nation's second longest winning streak.
Unfortunately, despite the electrifying atmosphere, the Aztecs couldn't pull off the comeback and BYU escaped with an exciting 71-69 victory.
It was difficult to see improvements that the SDSU basketball games might need, but--as a group--we were able to note a few suggestions. With hope, the SDSU basketball team will continue to play as hard as the people off-the-court work to put on such a great event.
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