Wednesday, July 28, 2010
#1. A full-service consultation for retired athletes
#2. A triathlete social network
#3. A tennis social network - Juump.com
#4. Green consultation for sporting events
#5. Team 180 - Lacrosse club
#7. MMA Reality show
#8. French-fries only food truck
The class projects encompassed finances, potential customers, trends, and other items that helped to assess the market viability of the idea. A few of the groups plan to pursue their entrepreneurship ideas outside of class, so stay tuned for updates.
Monday, July 26, 2010
Friday, July 23, 2010
Wednesday, July 21, 2010
I had the opportunity to attend the co-sponsored event between Pony and Red Bull as part of my new internship. To market the event, up-and-coming rapper Nipsey Hussle did radio interviews and had a brief meet and greet with fans at Revolution nightclub, where his shoe was on display before he headed over to Jet. Nipsey did such a good job promoting the event and shoe at the radio station that he gave his shoes away to the DJ. I had to retrieve a new pair for him before he went on stage.
Once on stage, he performed several songs and shouted out sponsors Pony and Red Bull for the event and the shoe. After his performance, he posed for pictures with fans and the shoe. Fifty pairs of the limited edition shoe were also given to lucky partygoers. Overall, the event was a success and Pony got its product in front of many people that probably wouldn’t have seen the brand otherwise.
Tuesday, July 20, 2010
Last week I had the privilege of attending the Jr. World Golf Championships held here in beautiful San Diego. The event, which started in 1968, is played over eight different local golf courses, one of which is Torrey Pines. The tournament is one of the most prestigious in junior golf and is truly a global event. This year’s field included over 1,100 participants who represented over 50 different countries and close to all 50 U.S. States. The leaderboard looked more like a UN meeting than a golf event. Just to give you an example the Top 10 in the girls 15-17 division went: Mexico, Hawaii, CA, Hawaii, Canada, Philippines, Argentina, Japan, Hawaii, Philippines, Singapore. The boys 15-17 division had the same international feel as well, with 5 different countries represented in the Top 10.
The Jr. World’s are a breeding ground for future talent on the PGA Tour and the LPGA Tour. The likes of Tiger Woods, Phil Mickelson, Ernie Els, David Toms, Corey Pavin, Lorena Ochoa, Amy Alcott, and Jennifer Rosales have all won titles at the Jr. World’s. Where there is young talent there will be college coaches lurking close behind. I hope these coaches brushed up on their geography before coming!
A former college teammate of mine is now the assistant women’s coach for Northwestern University, so I tagged along with her as she scouted for her 2011 class and beyond. It was a great experience to see what type of attributes and skills coaches look for in young players. It was also interesting to hear how she “brands” her school in hopes of attracting the best student-athletes. I couldn’t believe the skill level of these young players. The girl who won the 15-17 age division, Gabriela Lopez of Mexico, shot 14 under par over 4 rounds! I think Mexico might have found its next Lorena Ochoa.
Speaking of young talent, my friend Norman Xiong, tied for 1st place in the boys 11-12 age division this year (he also won his age division last year). Norman has schooled me numerous times down at the Pro Kids’ course. It is great to see him doing so well. Coaches…you might want to keep an eye on him for your 2017 class.
Overall, it was a great experience for me to: 1) witness just how global the game of golf is becoming 2) observe how to run a successful junior golf event and 3) get a behind the scenes glimpse into college recruiting.
The SMBA ’11 chance was invited to the 6 Degrees Speaker Series courtesy of Mike Kitts (SMBA ’09) and the San Diego Hall of Champions. The topic for this morning’s breakfast was ‘The Business of Sports and the Impact on the Local Economy.’ The panel consisted of Andy Laats, co-founder and President of Nixon, Inc., Dave Alberga, CEO of Active Network, and Bill Walton, NBA Hall of Famer and Executive Director of CONNECT.
As guests, the SMBA ’11 class ate breakfast while listening to the panel discuss the topic. Audience members asked questions that ranged from how to further stimulate the local economy and the issue of students attending local colleges and then moving to another city.
Walton specifically mentioned the Sports MBA program at SDSU and even complimented Director Scott Minto for his work.
After the panel discussion, the SMBA ’11 class was able to have a private discussion with Bill Walton before he caught his plane to New York City. Among the wisdom he imparted:
1) “Learn how to learn and learn how to compete.”
2) “Make your competitor worry…make him lose sleep at night, because they know you’re going to outthink them.”
3) “Go for it all; don’t be afraid to fail.”
4) “Leadership is giving up your life, so that others’ dreams come true.”
5) “Don’t wait for the ball to fall in your lap, just get out there and get it.”
I spent the entire event at the 'You Call the Play' attraction, where fans put on the headsets and announced the Angels becoming World Series Champions in 2002, Jackie Robinson stealing home in Game One of the 1955 World Series, or another famous moment in baseball history. It was special for some fans who were in the stadiums when some of these moments occurred, or recalled watching them on television and have been practicing announcing them on their own ever since. I heard a plethora of renditions of Jack Buck's "I don't believe what I just saw," as Kirk Gibson hit the walk-off home run for the Dodgers in Game One of the 1988 World Series. It was so powerful that a few times I truly felt as though I were in stands at Dodger Stadium witnessing that amazing moment. It was certainly an incredible opportunity to work alongside other baseball lovers to provide a unique experience for the fans, that most would never forget.
It did not matter whether you had on an Angels cap or a Dodgers jersey, because at FanFest, everyone associated themselves as a fan of the good ol' game of baseball.
Monday, July 19, 2010
This was my "go-to" phrase as I welcomed athletes and celebrities to the brand new W hotel in Hollywood. For the second year, I was given the opportunity to work as part of the ESPN team for the ESPY awards. As I arrived at the hotel, I felt like I was walking into the latest edition of Sports Illustrated. Terrell Owens, Drew Brees, Lindsey Vonn, Evan Longoria, and Lisa Leslie are among the dozens of elite athletes that were in town to attend the award show.
While the entire week was noteworthy, perhaps the climax of the experience for me was on Wednesday, the day of the ESPYs. As the limo busses pulled up to the red carpet, I knew that I was in for a very special evening. Quickly the Nokia Theater filled up with anxious athletes and their fans. Seth Meyers hosted the show with ease and kept everyone laughing throughout the night. After the show ended, the athletes flooded the VIP lounge where I was posted during the show. They socialized, snacked and gave interviews before moving on to the after parties.
As the lounge emptied there were still a few familiar faces hanging out and before I could finish recognizing them, they formed a conga line and began singing as they exited the room. I followed behind to close up the lounge and eventually make my way back to the busses. Then, as I entered a long hallway backstage, I spotted the conga line stopped at the end. Almost immediately they began to chant an all too familiar tune..."Ole, Ole Ole Ole, Ooole, Ooole." It was the US Men's National Soccer team chanting the famous soccer anthem. They weren't celebrating a World Cup victory, but an ESPY award for best moment. The team finished chanting and headed out the doors. As I stood there soaking in the moment, a reporter turned to me with a smile and said, "that's why I love sports."
Wednesday, July 14, 2010
Sterk also listed his priorities in the upcoming months, which included hydro-therapy and resource acquisitions. He also discussed how he wants the student body and the community to be more involved, which is why SDSU will introduce a junior mascot for children during the football season.
Sterk also discussed how much he loves his job, conference realignment, student-athletes, a new football stadium, alumni ticket giveaways, and more about where his priorities lie.
As Sterk said: “We’re educating kids and we are—at first—educators. It’s not about the revenue first.”
Monday, July 12, 2010
Campers learned about all positions of the game, as well as football fundamentals from a staff of 20 of the area’s top prep coaches. The SMBA ’11 members helped with check-in and organizing camp drills. Without the SMBA ’11 volunteers the Rivers’ camp might not have been as successful.
Sunday, July 11, 2010
Wednesday, July 7, 2010
Today was a fun day in Professor DeNoble's Entrepreneurship class, as we welcomed Scott Dickey, Dana Allen, and Ben Corbett of the Competitor Group. Scott Dickey, the President of CGI, gave us a truly insightful lesson on corporate entrepreneurship as it is applied to the rapidly growing sports company. Dana Allen and Ben Corbett joined us as they represent the business development department at Competitor.
The Competitor Group provides a great platform for the discussion of corporate entrepreneurship, due to its unique composition. CGI was formed in 2008 when the Falconhead Capital, LLC acquired several smaller companies, with the goal of becoming the premier media and event company in the endurance sports industry. Competitor is best known for the Rock 'n' Roll Marathon Series and Competitor Magazine, but they hold several other media and event properties as well.
It was really interesting to hear about some of the challenges faced while trying to unify the many pieces under one roof. As someone who has spent a fair amount of time working at Competitor, even as an intern, I can now appreciate the effectiveness of the consolidation process.
Several of us will have the opportunity to perform some research and present a case study to the Competitor Group's business development department, and will hopefully help them gain some insight into new corporate entrepreneurial opportunities.
Friday, July 2, 2010
After the brief talk, the entire class took group pictures with the children and then took our seats in the run down bleachers to watch the youngsters play a game. We were enjoying the game, when a few of us noticed a group of older kids (in their early teens) playing a pick-up game in the outfield. A small group of us made our way to the outfield to watch these kids play and, before you knew it, they were inviting us to play with them. We gladly obliged and the pitchers started hurling a beat up rag ball in our direction while we swung for the fences with a small aluminum bat. Bailey Axelrod and myself had the most success, each hitting balls over the fence, and each time we did the kids joined us at home plate to jump up and down and celebrate as if we had just hit a “walk off” homerun to win the game. After taking our whacks on offense, we decided to return the favor by taking the field and letting the kids try to score on us. Ryan King, who struck out swinging in his only two at-bats, claimed that the size of the bat was the reason for his misfortune. Regardless of the accuracy of that statement, it provided the SMBA ’11 class, as well as the local Dominican children, with a lot of laughter and only added value to an awesome afternoon.